Specialist AI governance and assurance
Aicatch helps organisations govern AI responsibly, build auditable ISO/IEC 42001:2023 management systems, and provide credible evidence to customers, boards, investors and regulators - with independent assurance that what you say about your AI is true.
Who leads Aicatch
Michael Jones, Founder
Michael's career began in enterprise IT as a Microsoft Certified Systems Engineer (MCSE) and software developer, building applications in C++, Visual Basic and Java. Over the years he moved from software delivery into governance, assurance and commissioning - applying the same engineering discipline to AI and management systems. He has delivered across the public sector, rail and mining, giving him first-hand understanding of regulated, safety-critical and high-consequence environments where evidence, traceability and independence matter.
- Background: MCSE and software development (C++, Visual Basic, Java), moved into AI governance and assurance.
- Sectors: public sector, rail and mining - regulated, safety-critical and high-consequence environments.
- Focus: ISO/IEC 42001 AI management systems, AI claims assurance and auditable governance.
- Delivery model: senior-led, with specialist technical and legal partners engaged as required.
The problems we solve
Four reasons clients call us
- They use AI but cannot demonstrate who approved it, what data it uses, how risks are controlled or how performance is monitored.
- Enterprise customers increasingly ask for proof of responsible AI governance during procurement and due diligence.
- They want ISO/IEC 42001 certification but need practical implementation support before approaching an accredited body.
- Their marketing and investor statements contain AI claims that may be exaggerated, vague or unsupported - creating regulatory, litigation and reputational risk.
Our promise
We turn informal or uncontrolled AI use into a documented, owned and auditable management system, then prepare the client for an independent certification audit.
Market opportunity
Why demand is accelerating now
| Buying signal | Why it creates a trigger |
|---|---|
| Uses ChatGPT, Copilot, Gemini or bespoke models across teams | Shadow AI, data leakage and inconsistent controls. |
| Sells an AI-enabled product or service | Customers require governance evidence and accurate claims. |
| Responding to enterprise tenders | ISO certification and responsible-AI questionnaires affect win rate. |
| Already certified to ISO 9001 or ISO/IEC 27001 | Faster integration and familiar management-system discipline. |
| Operates in regulated or public-sector markets | Higher impact, regulatory and stakeholder scrutiny. |
| Board has asked for an AI policy | A policy alone will not create a controlled management system. |
| Preparing for investment, acquisition or due diligence | Investors expect evidence of data, model, IP, risk and claims controls. |
Who we speak to
Buyer personas
CISO / DPO
Wants defensible controls and traceability across AI systems and data.
Item 1CTO / Head of AI
Wants governance without stopping innovation.
Item 2Quality / ISO Manager
Wants an implementable, auditable system integrated with existing standards.
Item 3General Counsel / Compliance
Wants legal mapping, claims substantiation and incident governance.
Item 4Founder / CEO
Wants enterprise credibility, reduced sales friction and a clear certification route.
Item 5Procurement & Risk
Wants supplier assurance and evidence that AI risk is actively managed.
Item 6Independence matters
Clear separation from certification
How we protect independence
Aicatch provides implementation, readiness, internal audit and advisory services. We are not an accreditation body or certification body and do not issue ISO certificates. Certification decisions are made solely by the selected independent certification body.